We want you to
taste the sunshine
The Brand
We source only the finest quality fruit from around the globe. Only the best fruit is good enough for our Freshgold cartons. We have a well-established reputation as market leaders in creating lasting relationships with both producers and clients. Our world-class service and the Freshgold mark of quality ensures the integral link between farmers and retailers remains fruitful.
Vision
To become the preferred supplier of fresh produce worldwide and become the leading fresh produce traders in South Africa.
Mission
Freshgold strives to offer its suppliers impeccable service and its clients top-quality produce. In order to obtain sustainable growth and profitability, Freshgold endeavours to supply all different sectors, both locally and internationally. Freshgold embarks on this mission by committing itself to social responsibility, economic justifiable cooperation, the furthering of the general well-being and defense of producers and the improvement of the Fresh produce industry in general.
The Future
Freshgold’s competitive advantage springs from a number of characteristics. The company treasures these characteristics and aims to retain and improve on them at all costs. These characteristics are:
- Grower shareholding.
- A strong trading base.
- Well-established brand.
- Strong African trading arm.
- Procure a wide range of fresh products.
- An experienced team that is target market focused.
- Work on smaller margins.
- Respected amongst the supply base.
- Constant expansion of international procurement.
In a volatile market, Freshgold’s challenge lies in obtaining new suppliers and clients, whilst continuing to deliver impeccable service to its suppliers and supplying top-quality fresh produce to its clients.
